Chuck Wendig misses the point when he talks about the efficiency of the too few white people in this movie Star Wars boycott:
Okay, first, let’s talk about the efficacy of such a hashtag, which is to say, it will have literally no effect at all. You’re throwing pebbles at mountains, bro. Boycotting Star Wars is like boycotting the sun. It will do nothing. The sun will keep on shining. Its heat will remain radiant and globally present. It will remain at the center of this space and we will continue to orbit it in an elliptical manner. Your efforts will have no meaningful result except to reveal yourself as a cruddy dingleberry dangling from fandom’s ass-hairs.
Showing that you’re an arsehole is of course the whole reason for this boycott in the first place, whether it really is a 4chan troll or not. In the cesspool of American rightwing politics being obnoxious, hateful and dumb are positive qualities and there’s an ongoing competition to lower the bar. Boycotting the new Star Wars movie because it now contains some actual people of colour fits in perfectly. If you want a career as a rightwing pundit or politician, you have to earn your pay churning out this sort of low grade idiocy to show you’re willing, without anybody but the dumbest part of the base expecting anything to come from it. In fact, that would even be counterproductive as the whole lifecycle of rightwing politics depends on recycling the same old issues in different mutations to keep the base hyped up and unhappy. Actually achieving something interferes with that.